Companies often have no access to external state-of-the-art innovations, especially because they lack contact with start-ups and innovative suppliers. They usually have little faith in innovators, as a result of missing persons responsible for innovation management. Also tools are lacking to identify inadequate processes and to unlock the innovation culture.
Comprehensive Innovation Management: we identify your company’s innovation needs and define appropriate search fields for suitable measures. Our scouts are looking for relevant product and process innovations on the market, evaluate the results with you and support you during the implementation.
The IPM "Innovation Scouting" approach paves the way to new, often cross-industrial innovation sources. It will enable you to motivate also your business partners to actively and continuously contribute innovations.
Are you looking for specific mature solutions for clearly defined product and process related issues and applications? A systematic search focused on outlined problems ensures the successful effect of the innovation.
Innovations for bespoke solutions: the Focus Challenge involves the definition of issues in an expert workshop, the addressing of relevant partners by the IPM and the selection of a specific solution together with our customer.
Our team can help you to identify innovative solutions for specific applications efficiently and in a timely manner. Our active approach guarantees successful innovation implementation.
Innovation barriers can be, for example, the lack of industry knowledge, of contacts and of experience. Established companies have little experience in marketing their innovations cross-industries.
All about innovation marketing: we develop an appropriate marketing strategy for your innovation in the "Innovation Development" workshop. If necessary, we carry out studies to present the advantages of specific innovations. We make the necessary contacts with potential buyers, partners and renowned customers and accompany you during negotiations.
You gain access to relevant decision-makers and can convince them with solid arguments. This is how you market your innovation and develop new product fields.
Learn more about the latest Volkswagen AG innovation scouting!